about the workshops

When I enrolled in the Modern Studies Graduate Program the University of Wisconsin, I was an enigma—a mature adult with an established business career studying what appeared to be a totally divergent field. It brought skepticism—why would a professional marketer consider this field of study relevant? Throughout the program, I was struck that so many literary and philosophical works provided such a profound and relevant application in business and marketing. I found myself taking apart problems on a deeper level and finding insights others missed because I was using the right side of my brain. These works offered new ways of critically thinking about marketing, new opportunities for my clients and exciting paths to socially responsible marketing that fell to the triple bottom line.

Over the past five years, I've applied these works and methods in a three-credit university course in the Humanities. Student responses at the end of the course say they will never see things in the same way, that they learned more in one class than in any other they have ever taken. "I'm keeping these books forever," is not an unusual comment; coming from an eighteen-year-old, it is unusual. Now, that kind of thinking power has been developed to assist business teams to think in new and creative ways because they're thinking with what Daniel Pink considers "A Whole New Mind."