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whitepapers

Classical music and college students: the impossible audience. Most symphony orchestras struggle with getting a younger set. Some believe that music lessons will breed future ticket buyers. Some think that bringing youngsters into the hall will grow audience. And there are those that believe that young adults need to be spoon fed music in new venues.

How do you get responses like these?
It was like being touched by God! Wow, I thought life was school and soccer, I had no idea! I got the chills and they never went away!

What does it take to bring college students to symphony at the time when they are forming their futures? Read on.

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