marketer, businesswoman, professor, writer, community leader, innovator
When Susan founded Frost Marketing Communications, Inc., an advertising and public relations firm in 1984, she envisioned an agency with a fresh perspective – an outsourced marketing department for small and mid- sized businesses. It gave clients the advantage of having an affordable, full-time, fully staffed department. As both an insider and an outsider, she could bring together her clients products and their customer’s desires.
Then, a master of arts degree in Modern Studies, the study of current culture and its underpinnings, opened an exciting world vision – The Big Idea: Thinking Through the Humanities. Within the academic studies were lessons, epochal cycles, and connections linking cultural studies and critical thinking within organizational structures, produced a new approach to problem solving, teaching empathy, and effective communications. Rather than approaching organizations in sections, the integrated whole could be approached!
She transformed academic concepts into applicable, enduring and easy-to-understand principles. Concepts once thought alien and unconnected to management now opened vistas of understanding customers and employees. Her innovative approach breathes fresh perspectives across the organizational spectrum, business, public service, and organizations.
Says she, “It is all connected, you know.” And helping people find those connections, the vision and consilience, is what she does best. It is found in her approach to marketing, in her workshops, and in her classrooms.